Twitter introduced a brand new coverage about manipulated media — specifically deepfakes — on Tuesday. The updates will make it simpler for individuals to identify and report deepfakes, and take away them from the platform if they’re seen as dangerous. 

Twitter’s new coverage states that you could be not “deceptively share artificial or manipulated media which might be prone to trigger hurt.” Tweets containing any manipulated media is likely to be labeled primarily based on its context. 


twitter-head-2-1500x1000 Twitter strikes to ban deepfakes that ’trigger hurt’ forward of 2020 electionLeon Neal/Getty Photographs

Since deepfakes vary from innocent parodies to creating celebrities or public figures say one thing they didn’t, Twitter laid out standards for what would and wouldn’t be allowed on the platform. On the very minimal, manipulated media can be labeled. Content material may be hidden and even eliminated primarily based on if the media is deemed as “dangerous.”


Issues like accompanying textual content, threats to a person or a gaggle, or materials that goals to silence or suppress a person or group might be considered relating to selecting what motion Twitter will take. 

You’ll begin to see these updates starting on March 5. The updates are a results of a survey the social community took in November, which allowed Twitter customers to reply questions utilizing the hashtag #TwitterPolicyFeedback. 

“Whenever you come to Twitter to see what’s taking place on the planet, we wish you to have context in regards to the content material you’re seeing and interesting with. Deliberate makes an attempt to mislead or confuse individuals via manipulated media undermine the integrity of the dialog,” Del Harvey, Twitter’s Vice President of Belief and Security, wrote in November.  

Greater than 70% of respondents of the survey wished Twitter to take motion relating to deepfakes, based on the outcomes of the survey posted in Tuesday’s weblog publish. 

Twitter is the newest social community to deal with deepfakes, particularly as we strategy the 2020 election. Final month, Fb introduced its personal deepfake coverage that it could primarily ban them, aside from these which might be parody or satire. 

Reddit banned impersonation content material, which incorporates deepfakes, final month as nicely. The ban encompasses every little thing from deepfakes to people making false claims about their identities. 

Whereas deepfakes will be entertaining, they’ve the potential to pose a menace to society if used maliciously. There have already been points with deepfakes purporting to indicate well-known individuals saying one thing they by no means truly stated, together with one in all Fb CEO Mark Zuckerberg proclaiming his energy over “tens of millions of individuals’s stolen information.” 

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