Chrome could disgrace slow-loading websites with ‘pace badging’

One of many key focuses of the Chrome Developer Summit this yr is dashing up the net, and that features providing builders instruments to assist their websites and net apps load faster. Labeling sluggish websites would possibly immediate builders to benefit from such instruments.

Google Chrome speed badging

The thought is to flag when websites are designed in a manner that tends to make them gradual, taking into consideration historic loading occasions. Ultimately, Google would possibly let if a web page would possibly take some time to show correctly due to your system or connection, too. Then again, it would reward fast-loading websites with optimistic so-called “pace badging.”


Google is exploring a number of choices for tips on how to make it clear when websites are notably quick or gradual. Among the many concepts it is experimenting with are altering the colour of the progress bar (i.e. inexperienced for quick-loading websites) or displaying a loading message for websites that crawl onto your display screen.

It is not clear when Google will roll out pace badging or even when it will really achieve this (the Chromium weblog publish on the thought does not firmly decide to bringing the function to Chrome). Nonetheless, it is clear Google hopes to make the net sooner for everybody — even when it may need to embarrass some builders to make it occur.