Vienna selfie museum goals to make artwork extra attractive

Two people in the Instagram museum

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Philipp Lipiarski

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The colorful museum is reaching out particularly to selfie followers


An Instagram-friendly museum is opening in Vienna, with interactive areas for younger individuals to create their very own artwork.

Full of brightly-coloured partitions and large objects, it has the whole lot wanted for the right selfie.


“The variety of younger individuals going to a museum has fallen, so we try to fight that with social media,” says Petra Scharinger, co-creator of nofilter_museum.

“They like to reside on-line as an alternative of interacting with the true world.”

Younger persons are among the many largest customers of social media websites. Within the UK, 9 out of 10 youngsters use social media websites similar to Instagram, Fb and Whatsapp.

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Philipp Lipiarski

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The museum will likely be open for about six months and will transfer to different cities

The museum is crammed with interactive reveals which, Ms Scharinger says, invite individuals to actually have enjoyable.

There are 24 completely different rooms on the museum. Guests can take footage in entrance of varied different-coloured partitions for the right outfit snap.

There are additionally ball pits, floral partitions and glitter confetti, designed for artistic selfies. There may be even a room crammed with pretend meals similar to cupcakes and macaroons.

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Philipp Lipiarski

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Co-creators Nils Peper and Petra Scharinger within the ball pit room

Nofilter_museum joins various institutions the world over concentrating on heavy customers of social media.

Quite a lot of main influencers have already expressed curiosity in coming to the museum for shoots.

However the thought of attracting influencers is controversial, due to the usually shut relationship between in style influencers and types. A lot promoting on social media is delicate and even subliminal.

Social media stars conform to declare advertisements

The Museum of Ice Cream within the US has proved in style with Instagram influencers and has greater than 390,000 followers by itself Instagram account.

The corporate behind that museum has since been valued at $200m (£161m), in accordance with the Wall Road Journal.

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Philipp Lipiarski

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Instagram has impressed various social media-friendly exhibitions

Based mostly on the figures from different social media-friendly museums, Ms Scharinger, a enterprise graduate, expects round 300-500 individuals a day to go to her museum.

“I feel it is the way forward for museums,” she says. “The primary level is that it isn’t solely about selfies, but in addition about having time, with the ability to work together whereas experiencing artwork.

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Philipp Lipiarski

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Some influencers have already expressed curiosity in picture shoots on the museum

“I do assume that folks spend a number of time on their telephones and that is why we attempt to mix that with one thing actual and one thing enjoyable. However I do not assume it’s our accountability to coach them,” she provides.

The museum is momentary, nevertheless; Ms Scharinger and co-creator Nils Peper hope to take it on tour to different cities and international locations.

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