No nation for brand spanking new vehicles: The millennial hand in Carmageddon

Ola and Uber are again within the information once more, this time within the context of a sector caught in its worst part in reminiscence.

Finance minister Nirmala Sitharaman stirred a hornet’s nest yesterday when she mentioned that the Indian millennials’ desire for Ola and Uber is without doubt one of the causes behind the Indian auto sector’s spectacular fall.


There was a change within the mindset of millennials who now want cab aggregators as a substitute of committing to paying month-to-month instalments for a automotive, Sitharaman mentioned. She additionally cited metro trains as a cause why younger city customers are shopping for fewer vehicles.

The finance minister’s view has kicked off a energetic debate; there have been some takers whereas most of the business analysts have summarily panned it.


So, does Sitharaman’s remark have substance, or was it off the mark? Newest gross sales numbers of a particular auto vertical could maintain the clue.

Facet by aspect with passengers vehicles, the gross sales of bus & vehicles additionally noticed a precipitous 39 per cent fall final month, compounding auto business’s travails. Analysts mentioned it might be too far-fetched to attribute such a hunch to millennials, few of whom ever purchase a bus or a truck, if in any respect. In response to Bloomberg, it truly is a pointer to the final fall in demand within the Indian economic system — one thing that extends manner past the nation’s millennials and their shopping for behaviour.

Of late, auto business bigshots have given their very own views on the scenario and fairly a couple of of them appear to be at odds with Sitharaman’s statement: Maruti boss RC Bhargava thinks vehicles have gotten too costly for Indians, whereas Rajiv Bajaj says over-production has introduced the business to this sorry move.

To make sure, this isn’t the primary time Uber and Ola have been cited as a cause behind falling automotive gross sales in India. A number of months in the past, an RBI examine had additionally partly attributed the autumn in total four-wheeler gross sales to the rise of the 2 cab aggregators.

Wheels come off

Sitharaman’s remark comes at a time when India’s auto business is mired within the worst-ever setback in its historical past. August, when gross sales fell by 41 per cent, was the 10th consecutive destructive month for home passenger automotive gross sales. The broader business state of affairs is one among widespread dismay — automotive firms placing the brakes on funding, dealerships shutting down in giant numbers, lakhs of jobs already gone.

Maruti, India’s greatest automaker and for lengthy the business bellwether, is reeling underneath its seventh straight month of contraction. Chairman RC Bhargava says the scenario may get even worse; he sees extra staff getting fired in close to future.

Going by laborious numbers, this auto slowdown is extra a operate of the nation’s broader financial woes than of another issue. Consumption, the principle pillar of the economic system, is down within the dumps; GDP development has simply fallen to a six-year low; joblessness is at a 45-year excessive.

Customers are deferring shopping for selections in view of such uncertainty. There are also a number of others components down the road, reminiscent of: (a) sluggish rural revenue development has performed spoilsport with demand for vehicles, (b) hazy e-car norms are complicated consumers, and (c) the shadow banking disaster has made loans scarce.

The explanations for auto business’s plunging fortunes are various, and millennials’ aversion to proudly owning vehicles could have solely had a tiny influence, if in any respect, on automotive gross sales numbers past the nation’s city centres, the place ride-sharing apps take pleasure in wider person bases, analysts say.

The case for GST reduce

Sitharaman’s view comes shut on the heels of the same remark by Asia’s richest banker Uday Kotak: he mentioned final week that his personal son was extra snug utilizing Ola and Uber. He, nonetheless, additionally confirmed automotive business the larger image — that vehicles are not an aspirational asset for Indians, and that automakers should make peace with this unfolding structural change.

In the meantime, Sitharaman’s much-hyped sops have did not enthuse carmakers, who’ve now begun lobbying extra for an enormous GST reduce on vehicles. Will bringing down the GST price assist? The reply could also be discovered on this illustration:

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