With the beginning of the brand new faculty time period, there are various completely different PR avenues so that you can enterprise down.
Listed here are 5 key press launch concepts to assist along with your advertising and marketing technique.
College clothes, equipment and merchandise
Mother and father shall be replenishing their youngsters’s faculty inventory in preparation for the brand new faculty time period. Now is a superb time to get your model identify out to folks who’ve left their buying till later.
Have you ever not too long ago launched a brand new assortment of college backpacks or have any two-for-one promotions on faculty sportswear? Do you might have a stationery enterprise? Be sure you point out any new launches, releases and promotions in a press launch. Ask the titles that you simply’re concentrating on in the event that they’re doing any product round-ups.
Wholesome faculty lunches
Dietary well being for youngsters in a rising concern. One of many key challenges is making wholesome meals fascinating, thrilling and attractive in order that youngsters can preserve a nutritious weight loss program.
This might current a chance if your enterprise advocates wholesome faculty lunches. You would promote a brand new kitchen gadget to make fruit and veg extra fascinating in packed lunches or launch wholesome snacks for folks to offer their youngsters.
What’s extra, the variety of vegan and vegetarians throughout the UK has elevated, so this can be a nice probability to inform your viewers about new merchandise you’ve launched.
Bullying, well being and wellbeing
Bullying amongst younger individuals will at all times be a delicate matter. Nonetheless, you might be able to support younger individuals in making certain that their psychological well being and wellbeing is cared for.
Your online business might act an authoritative voice on bullying inside colleges. Are they as conscious and inclusive as they need to be? Point out any campaigns or actions you run to assist younger individuals socialise and take care of bullying.
Placements and work expertise
Work expertise is integral to a pupil’s profession. It helps them to ascertain themselves of their chosen path and work out what they might and wouldn’t take pleasure in.
Concentrate on any staff doing placements or work expertise inside your personal organisation. See in the event that they’d be as much as write an article or do an interview about how they’re settling in. Ask them why they suppose extra youngsters are prioritising work expertise and apprenticeships over going to school. It might make an fascinating case research for a broader article on the subject.
Working with colleges
If your enterprise is related with colleges or the training sector – even when it’s by a partnership or by distributing a service – have a take into consideration how one can hyperlink this to an fascinating story in your goal publication. It’s smart to start out with what’s taking place within the information in addition to ongoing points throughout the training sector.
The beginning of the brand new faculty time period is a busy time for folks, youngsters and companies. You’ll discover so much within the ‘again to highschool’ sphere to hyperlink to your enterprise. Pinpoint an angle to make it stand out within the media and ship that press launch.
Simran Ghata-Aura is the media relations officer at Journolink.
Colleges not getting ready youngsters for contemporary collaborative working