MoviePass had the appropriate concept. It simply went about all of it improper.
Regal Cinemas is launching its personal film ticket subscription program. It’s referred to as Regal Limitless, and it’s anticipated to launch subsequent week.
In accordance with Regal Limitless’s official web site, the cinema chain affords totally different tiers of pricing for its month-to-month subscriptions, which embrace limitless film tickets, 10% reductions on concession gadgets, and free soda and popcorn in your birthday. The extra that you simply pay, the extra Regal theaters you possibly can go to to observe free films. For entry to 200 Regal theaters, you’ll pay $18 a month. For entry to all 550 or so Regal theaters, it’s $24.
Regal Limitless solely consists of customary theater screens, so that you’ll must pay a surcharge to see films in 3D or IMAX. As well as, you will have to pay a $zero.50 service charge for every ticket you purchase by means of the Regal Limitless app.
Different film subscription providers embrace Regal’s competitor, AMC’s Stubs A-Checklist, which has totally different pricing relying on the state. Subscribers additionally get cash off of concessions with AMC’s subscription, however as an alternative of instantaneous reductions, subscribers obtain a voucher.
Regal Cinemas has greater than 7,000 film screens in 550 theaters throughout 43 states. It at the moment has a film reward program, often called Regal Crown Membership, the place subscribers can earn 100 credit for each greenback spent that may go towards film tickets or concession stand gadgets.
Regal’s transfer into film subscription providers comes at a time when the movie show trade is seeing a lower in moviegoers. The Hollywood Reporter says that field workplace income is down by 10% to this point this yr. It additionally experiences that ticket gross sales for the sometimes profitable summer season blockbuster season are down by 7.three%.
MoviePass was the primary to embark on an infinite film subscription service in 2011. In 2017, it modified its enterprise mannequin to a lower cost, permitting one movie per day. Since then although, the corporate has had a historical past of bother conserving financially afloat and has needed to change its guidelines on the fly to make ends meet, which has eroded buyer belief. MoviePass suspended service indefinitely in early July 2019, citing technical updates. It has but to reopen.
For die-hard movie-lovers although, these subscriptions make sense, and particular person theater chains have seen related providers flourish. AMC Stubs A-Checklist, for instance, added 100,000 new clients in January and February, and not too long ago handed the 800,000-subscriber threshold. They’re a great deal for followers, too. Moviegoers who see films two occasions a month or extra find yourself saving cash on the finish of the day.
There may be additionally nonetheless time for the summer season film droop to alter, with blockbusters like As soon as Upon a Time in Hollywood, The Lion King, and a brand new addition to the Quick and Livid franchise main the way in which into August.
Up to date on July 26, 2019: Added official affirmation of Regal Limitless, and up to date pricing data and particulars in regards to the ongoing MoviePass saga.